User-generated content (UGC) is content created by real people dedicated to your brand. This includes written ratings and reviews, photos, videos, and even audio that your brand's customers, followers, ambassadors, or even employees create and share across social and other digital platforms.

Influencers build communities with the purpose of connecting with and helping their followers. This occasionally involves influencing their audience's purchasing decisions. UGC creators, on the other hand, come into a more strict contract with the brand where they are loyal and create authentic content for the brand. They focus on creating content and do not share this on their own channels. At the bottom line: creators are paid for their content, influencers are paid for the reach and community.

The direct benefits that come with using User-Generated content to your brand are: increasing brand awareness and reach, driving traffic to your website, boosting customer engagement, improving SEO rankings, drives conversions, reduces your content needs and helps to build trust and authenticity.

Anyone with a decent smartphone or camera can become a UGC creator. You don't need a large following or professional video editing skills. That's the beauty of UGC; the more authentic and natural the content is, the better. We've put together five steps to help you get started as a UGC creator.

Payments on the Influentials platform are even easier than ever! We've automated the payout process of content creators after the collaborations; this means you don't have to worry about paying out influencers on time and handling their invoices. For this service, we've set up a transaction fee.
The service fee we take into account for taking care of the payments depends on your subscription type. You can see an overview of the three different subscriptions and their service fees on our pricing page.
If you have any questions about service fee's, please contact us at hello@influentials.com.

Using the Influentials platform for influencers and user-generated content creators is completely free. Just sign up as an influencer here and start collaborating with companies of your choice straight away.

At Influentials, we strive to optimise the platform to the needs of our customers to increase user-friendliness and convenience. Since November 2020, Influentials has a brand new feature: Payments! From now on, users can easily pay influencers after completing a collaboration within the platform itself. Our platform works with an on-platform wallet which can easily be topped up with funds via the following payment methods:
‍Pay by VISA
‍When you pay with VISA, you have to link a card. You can link as many cards to your account as you want. Payment with VISA is very simple. Select the card of your choice and then click on confirm.
‍Pay by iDeal
‍Paying with iDeal works as you are always used to. It would be best if you filled in the name of the cardholder. Then select the bank of your choice, and you will automatically be redirected to the payment method of your bank.
‍Pay by invoice
‍We also offer the option to pay by invoice (only on request). If you need this, please kindly ask to contact your account manager at hello@influentials.com.

The influencer performance insights are a major upside for everyone who needs to match their brands with creators. Of course, the creators need to fit your brand from the outside, but what about the inside
Influencer performance insights give you ook look behind the scenes into the audience data and demographics of Instagram en TikTok accounts of creators. Of the past six months, you see their engagement, growth, average likes, followers credibility and much more.
The insights are very useful for creators to manage their growth and get to know their followers a little better than they already do. Would you know more about this? Feel free to schedule a demo!